With Thought Over Design
Thought Over Design is a branding and packaging studio where I had interned as a graphic designer. One of the projects which I had the privilege of being a part of was the branding and packaging for a nutraceutical company called Well Being Nutrition. WBN was launching an effervescent tablet which was charged with nutrition, specifically designed for the consumption of people who lead busy working lives.
I was given the opportunity to assist my boss, Anushka Sani, and an extremely talented photographer, Daniel Scheter, on a photoshoot. The concept for the packaging was to capture the ingredients through the method of photography. I was an integral part in helping with the photoshoot, where I learned an immense knowledge about food photography, and designing the label of the tube.
Another outcome which was required to complete the branding, was a series of poster layouts which could be used for the marketing and promotional aspects. In order to maintain the brand identity, I used the same colour palette, as well as the photographs which were captured for the initial packaging.
© 2020 By Janvi Parekh